MATTEO JUST
04 / Bachelor thesisSound × Transportation design

A Frozen
Sound.

What if a brand’s identity
began with a sound?

A sound-first design exploration: one acoustic identity expressed through two driving states and a continuous physical form. Field recording, composition and exterior design meet in an electric boat concept.

Matteo Just
Design & sound exploration
Form Follows Sound
Bachelor thesis
BMW ALPINA
Brand context explored in the thesis
01 / The premise

Identity you hear.
Identity you see.

Before drawing the object, I explore how the brand should feel. Sound becomes the starting point for its physical expression.

For this BMW ALPINA brand exploration, elegance, performance, exclusivity and serenity guide the acoustic and visual decisions. A shared sound palette connects the calm of an idle state with the energy of driving; the same material informs the hull’s surfaces and proportions.

The branding opportunity is coherence: what a product sounds like, how it feels in use and what it looks like can grow from the same idea. The thesis develops this idea through an electric boat concept. Synesthesia, Kandinsky, the Wave Organ and Pinuccio Sciola informed the research.

Brand characterAcoustic identityDriving experiencePhysical form
02 / Listening in Sardinia

The place
inside the sound.

Matteo recording Pinuccio Sciola’s sounding stones in Sardinia
Recording Sciola’s sound stones · San Sperate, Sardinia

Stone, wind and water form one acoustic signature.

I travelled to San Sperate to record Sciola’s sound stones. Their metallic, glass-like resonance suggested light glittering on water. My field recordings of wind in Sant’Anna Arresi and water in Porto Pino complete the palette.

Sound stones · San Sperate

Original recordings included in the thesis. Select a source, then press play.

The same seven notes

Two states.
One sound identity.

The tonal centre shifts from F minor at rest to A-flat major in motion. The pitch collection stays the same; its emotional centre changes.

FGA♭B♭CD♭E♭

Calm, grounded and quietly powerful. A moment of suspension before movement.

Harmonic source material credited to Yannis Armbruster in the presentation.

03 / The method

A sound,
held in space.

The tool samples a sound over its full duration and translates its changing properties into a controlled geometric system.

The hull develops along time, from bow to stern. Each new moment contributes another section. When the sound ends, a closed form retains the progression of the recording.

01

Listen across time

The complete recording is considered at short intervals, capturing loudness, frequency and spectral change throughout its duration.

LoudnessLongitudinal length
BassHull depth
Spectral centroidSubtle asymmetry
BandwidthSecondary surface

Design mappings defined in the thesis. These are choices within the design method, rather than universal rules linking sound and form.

The tool / In use

From sound
to form.

Watch the program in action: sound becomes the starting point for a changing three-dimensional form.

Explore the original form studies

Seven notes.
Seven expressions.

Select a note to compare the forms presented in the thesis. These are the original study images, not a live sound generator.

F form study from the thesis
F · Original form study
The turning point / F + A

Two chords.
One continuous volume.

The F-minor and A-flat-major chords define two driving states. Their forms come together as a single volume.

At rest, F minor gives the concept a calm, grounded character. In motion, A-flat major opens that character into a flowing expression. Bringing the two together creates a connected exterior and interior — one physical identity holding both states.

Original combined F and A chord volume, a continuous silver hull in profile
F + A · The combined volume from the thesis
Top view of the combined volume showing its continuous inner and outer surfaces

Inside and outside
merge seamlessly.

Elegance

Flowing attack and decay become continuous curves, without abrupt breaks.

Performance

Amplitude dynamics become tension in the hull: acoustic energy translated into geometry.

Exclusivity

A personal acoustic signature gives the form its own starting point and character.

Serenity

Muted, low-frequency bands inform a quieter, more concentrated interior.

04 / Developing the exterior

Acoustic structure.
Design judgement.

The generated studies become material for sketching, proportion and surface development.

The thesis explores flowing attack and decay as elegance, amplitude dynamics as hull tension and a personal sound signature as identity. Sketch pages develop these principles through silhouettes, proportions and surface details.

Original top-view ideation sheet showing the development of boat forms
Top-view ideation · translating the studies into an exterior
Original sketch page exploring side profiles and hull proportions
Profile studies · exploring silhouette and proportion
Original sketch page developing the cockpit, hull and exterior details
Design development · cockpit, surfaces and details
The final concept

A continuous
sculpted hull.

The final proposal carries the acoustic idea into its surfaces and details. The concept also explores airflow entering at the bow and a sound-producing outlet at the stern, taking inspiration from Sciola’s stones.

Top view of the final boat concept showing the sculpted hull and recessed cockpit
Final exterior · top view
Side view of the final boat concept with its hull and foil supports
Final exterior · side elevation
Three-quarter view of the final sculpted boat concept
Final exterior · three-quarter view
Sciola’s stones principle

Low-frequency
output.

Air enters at the bow. Sound emerges at the stern.

The concept brings the sounding-stone principle into the boat itself. An intake at the bow guides air towards the rear outlet, exploring a natural acoustic expression as part of the exterior design.

Original top-view diagram showing air entering the bow and travelling to the stern outlet
Airflow concept · bow intake to stern outlet
The concept in context

Same waters.
A deeper frequency.

The presentation places the concept on a route from Porto Cervo through the Lavezzi islands to Cavallo. This final graphic connects the boat’s identity with its Mediterranean setting.

ALPINA A Frozen Sound concept route map from Porto Cervo via Lavezzi to Cavallo
Original route graphic from the thesis
Explore the concept specifications

Proposed specifications from the thesis, not measured production performance. Dimensions with inconsistent unit conversions in the presentation are omitted.

Length
13.40 m / 44 ft
Electric propulsion
2 × 120 kW
Battery capacity
Approx. 340 kWh
Maximum speed target
32 kn
Cruising speed target
22 kn
Range at cruising speed target
65 nm
Passenger capacity
5
05 / The film

A Frozen Sound
in motion.

The complete animation brings the sound, place and final design together.

Reflection

Sound can be
a place to begin.

This thesis brings my work in sound and transportation design into one process: listening, translating and shaping. The result is a design exploration of how an invisible experience can become a physical identity.

Thesis, exterior design & sound exploration
Matteo Just

Sound-stone inspiration
Pinuccio Sciola

Harmonic source material
Yannis Armbruster

An academic concept developed in the BMW ALPINA brand context. Text, studies and imagery adapted from Matteo Just’s “A Frozen Sound” thesis presentation.

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